Introducing

A New Kind of Credential

The Verification of Expertise (VE)

  1. 1.Master seminal texts curated by an expert.
  2. 2.Pass rigorous knowledge exams and a live oral defense.
  3. 3.Showcase your VE and induction into the exclusive circle of I.GURU experts.

No applications.
No prerequisites.
No bullsh*t.

In a world that moves fast, expertise is your most durable asset.

Launching the Design Program

Design is not about the tools of the day. Tools change. Judgment doesn’t. The designers who endure are the ones who know why, not just how. That’s why design is our first program. It’s the perfect discipline to build the mastery practices and processes we’ll eventually bring to every domain. The I.GURU Design Program offers a rigorous, accessible path to develop, demonstrate, and showcase specialized expertise in six key areas.

The program is led by the author of Universal Principles of Design, Dr. William Lidwell, I.GURU Dean of Design. With over 200,000 learners across LinkedIn Learning and The Great Courses, and decades of practice as a designer, author, and educator, Will brings unmatched expertise to this program.

Early registration begins soon for September 2026. Limited seats available. Click below to get an email when registration opens.

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Time to Level Up. No B.S. No Excuses.

Earned. Never Granted.

Rigorous knowledge exams for every book and a comprehensive 1:1 oral examination. A VE conveys focus, capacity to learn, perseverance, and depth of knowledge.

An Enduring Investment.

Skills expire. Knowledge compounds. You will master the frameworks, mental models, and principles that stand the test of time in an era of accelerating change.

Radical Access. Zero Gatekeepers.

No applications. No prerequisites. No attendance requirements. One year to master the material — on your schedule, in your way, at your pace.

A High-Signal Network.

Your VE inducts you into an exclusive circle of I.GURU experts. Network with peers who share your passions, discipline, and pursuit of excellence.

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Expertise Solutions for Organizations

I.GURU partners with organizations to deliver solutions that develop and validate your team’s expertise. Existing VEs can be deployed as sponsored individual credentials or as a private cohort program. Custom pathways can be developed based on your organization’s specific priorities and pain points. Reach out to our team to learn how I.GURU can build an expertise solution for your organization.

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